Online Marketing: How A Small Business Can Boost Sales

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Business owners worldwide have recognized the popularity and cost effectiveness of online marketing in boosting sales.  Online marketing efforts usually include website marketing, email marketing, and social media marketing.  In all of these, one of the core objectives is  to generate sales for your business.

Website marketing

Your website tells your audience essentially about your company, your brand, unique features and benefits of your product or service, and how the website visitor can contact you.

You can also use your website to improve customer service, to receive customer feedback, or to announce special offers or marketing events.

To enable your target audience to see your website (as there are millions out there in the virtual world), you can do search engine optimization (SEO), online advertising like pay per click (PPC), and other search engine marketing (SEM) efforts.

Websites can also be used for e-commerce (selling and buying of goods or services via the internet) and affiliate marketing.

You can include a blog page in your website.  Publish online articles on relevant topics which your audience will find useful.

Email marketing

You can send email messages to your target market to inform them about product launches, special offers, customer support enhancement, or to respond to queries about your company and products or services.

You can also use emails to send to your clients valuable information that are of interest to them and not necessarily directly promoting your product or service.

Email marketing is a convenient and cost-effective way to reach your target audience and drive traffic to your website.

Social media marketing

You may already have a presence in social media – on Facebook, Twitter, Instagram, Pinterest, Google+, and others.

You can also use social media to reach your target market.

These are good media to promote not only yourself but also your company, product or service, expertise, or your advocacy.

Through social media, you can reach out to your audience to build relationship, to establish an online following or community, and to build traffic to your website.

You can also improve your online visibility by posting comments and updates, sharing, publishing useful articles on social media sites, or directly interacting with your online community or followers.

Driving traffic and generating leads to boost sales

When you create a website, launch email marketing, or engage in social media marketing your purpose is to promote your business, your product or service, your brand, or even your advocacy online.

You direct your online promotions towards a target audience – the target market of your product or service.

Through online promotions campaign, you drive traffic to your website.

You then engage your website visitors – you try your best to respond to their queries, convince them about the benefits of your products or service, and why it is a better buy than competing brands.  You create a sales funnel. You do inbound marketing.

You nurture these interested visitors (or leads) in an organized and systematic manner, usually by following their online behavior, until you close the sale.

Essentially, this is how online marketing generate sales for your business. We can do it for you.


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